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Marketing is one of the most important, and most difficult, aspects of owning your own business. How can you get product and consumer together? How do you convince the customer to buy?
Discover some books that can help you improve your marketing skills and make both your customers and your bank account happy.
Closing Strong: The Super Sales Handbook
by Myers Barnes
Published by MBA Publications
1997
A top sales expert shares winning techniques for successfully closing a sale, including how to respond to every imaginable category of objection and how to move a hesitating prospect through the finalization process.
Click here for an in-depth review of Closing Strong.
Click here to buy Closing Strong in paperback.
Internet Marketing for Information Technology Companies
by Barry Silverstein
Published by Maximum Press
2000
Your product is information -- simultaneously one of the most valuable and most intangible items on the marketplace. How do you go about marketing it? Here's a compendium of ideas that you can put to work to get your business noticed in the fast-paced new world of the Internet.
Click here to buy Internet Marketing for Information Technology Companies in paperback.
What Makes People Click? Advertising on the Web
by Jim Sterne
Published by Que
1997
What makes people click? What Internet advertising strategies work, and what makes them work where others fail? The author of this book explores the history of success and failure in Web advertising
Click here for an in-depth review of Advertising on the Web.
Click here to buy Advertising on the Web in paperback.
101 Ways to Promote Your Web Site
by Susan Sweeny
Published by Maximum Press
1999
So now you've got a website for your business. How do you get the word out without alienating the very customers you're trying to attract? Check out this book for information on various ways to bring traffic to your site.
Click here for an in-depth review of 101 Ways to Promote Your Web Site.
Click here to buy 101 Ways to Promote your Website in paperback.
Internet Marketing for Less than $500/Year
by Marcia Yudkin
Published by Maximum Press
2000
Marketing on the Internet doesn't have to cost a bundle. Learn how to take advantage of low-cost and even free strategies for getting your company noticed on newsgroups, lists and other electronic fora.
Click here for an in-depth review of Internet Marketing for Less than $500/Year.
Click here to buy Internet Marketing for Less than $500/Year in paperback.
Last updated April 20, 2001
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