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101 Ways to Promote Your Web Site
by Susan Sweeny
Published by Maximum Press
1999
Reviewed by Leigh Kimmel
How do you get customers to visit your Web site? It's not enough to just build it, you have to find a way to get people to visit it.
This book contains an astonishing wealth of ideas for bringing people to your website, beginning with how to design a great site that people will want to visit again and again.
The next step is to gain listing in the major search engines. Sweeny provides important information on how they work and what to do to make them work for you.
Other chapters include information on how to use newsgroups and e-mail without committing the deadly Internet sin of spamming. There are plenty of legitimate ways of using these channels, including the use of a signature file like a business card to identify one's Website and product.
In addition, there are other things you can do on your Website -- developing reciprocal links, winning awards, and joining webrings. You may even want to consider having your site in a cybermall rather than as a standalone site.
This is only a small selection of the wealth of information available within the covers of this book. And as a bonus, every owner of this book gets access to the "Members Only" section of the companion website at http://www.maxpress.com/.
Click here to buy 101 Ways to Promote your Website in paperback.
Review posted April 11, 2001
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