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Web Rules
How the Internet is Changing the Way Consumers Make Choices
by Tom Murphy
Published by Dearborn Financial Publications
2000
Reviewed by Leigh Kimmel
The Web is changing the way we do business, tearing up and throwing out the old rules by which we were taught in business school. But what are the new rules to replace them?
This book will help you explore the new rules that are developing for commerce on the Web. Broadcasting is being replaced by interactive media -- are you ready to take full advantage of it and create Websites that will draw your customers and keep them? Entertainment has suddenly gone from three channels on the TV to an unlimited smorgasboard of possibilities -- how can you find your niche in this feast?
In addition to the extensive discussion on various aspects of how the Web is changing things, you will find ten interviews with leading figures of the Web Revolution. Check out the thoughts of Jerry Yang of Yahoo!, Andy Grove of Intel, economist Paul Erdman and many more.
Catch the wave or be left behind. The Web Rules, and you need to know those rules if your business is going to succeed in the twenty-first century.
Click here to buy in paperback.
Review posted April 20, 2001
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