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Russ Paley's Ultimate Guide to Network Marketing : Your Step-By-Step Guide to Wealth
by Russ Paley
Published by Career Press
2000
Reviewed by Leigh Kimmel
So you want to get involved in network marketing, but you don't know where to start? Russ Paley has developed his techniques from his own experience. He began with almost nothing, but within a matter of years he built his business until he was earning a six-figure income, largely from training others to sell as well as he'd taught himself. Now he will teach you, through his book.
Paley points out that traditional jobs no longer offer lifetime security, as they once did. Major corporations are laying off thousands, ordinary people who worked hard and did as they were told, and suddenly discover that is no longer the way to a secure future. However, there is another alternative.
In network marketing, you are your own boss. You are an independent distributor, being paid for referring others to products that you find useful. Paley emphasizes the importance of "being a product of the product," of actually using the products that you are selling.
Paley provides some important advice on how to choose a good network marketing company. This is important because a large number of promising companies go bust within their first few years, often leaving their hard-working distributors out their money, and often damaging their reputations when their customers don't get products that have already been paid for.
The rest of the book is devoted to the specific skills you will need to develop and hone in order to be successful in network marketing. Among them are prospecting for customers and making presentations. To help drive home his lessons, he includes some interviews with successful network marketers.
Click here to buy Russ Paley's Ultimate Guide to Network Marketing in paperback.
Review posted April 17, 2001
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