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Effective e-Strategies
by Harry R. Tennant
Published by Stansbury Press
2000
Reviewed by Leigh Kimmel
The Internet, and particularly the World Wide Web, is a new frontier for business. New entreprenuers and established corporations alike are looking at it with eager eyes, studying the possibilities. How can you take advantage of this limitless opportunity without being burned?
Harry Tennant takes a look at the important factors that determine success in business on the Internet. He starts with an overview of marketing life cycles, to help identify emerging and growing markets and avoid markets that have run their course and are now dwindling.
From there he takes a look at the various ways in which business on the Internet is different from traditional ways of doing business. For instance, the Internet changes such major factors as time and distance. Tennant explains how, and shows how you can take advantage of them instead of losing out to them.
In such an enormous playing field as the Internet creates, it is essential to make your business stand out from the rest. Tennant provides a number of ways to differentiate your business from the run of the mill, including leadership strategies, products, marketing, and operations strategies. He also provides a chapter on brand-building.
Don't let the Internet leave you behind.
Click here to buy in paperback.
Review posted April 20, 2001
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